tryomni.co
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Health & Wellness · 38 Verticals · DTC Expansion 2026
38
Verticals
38
Hero SKUs
$1.5M
Current MRR
16mo
Expansion Window
CONFIDENTIAL · FEBRUARY 2026

The tryomni.co SKU Philosophy

Every SKU in this catalog is engineered around a single principle: felt results within 2–4 weeks. Churn is driven by products that don't work at perceivable doses. Every formula in this document uses clinical ingredient thresholds — not label-dressing doses — so customers feel the difference, attribute it to the product, and reorder. High LTV is not a marketing problem. It is a formulation problem. We solve it at the source.

Tier 1 — Core Verticals Highest Volume · Proven DTC · Natural Adjacencies
DRIFT
Sleep & Recovery
Gummy$44.99
"No melatonin. No grogginess. Just deep sleep." — The anti-melatonin play. Massive whitespace in a saturated market.
Key Ingredients & Doses
Magnesium Glycinate 300mg · Glycine 2g · L-Theanine 200mg · Apigenin 50mg · Tart Cherry 500mg · Phosphatidylserine 100mg
Flavor
Tart Cherry + Vanilla
Serving
2 gummies · 30 servings/unit
LTV Rating
★★★★★
Why It Retains
Felt result night 1–3. Sleep improvement is the single most subscription-sticky outcome in supplements. Customers who sleep better on your product do not cancel. Result felt: Night 1–3
STILLWATER
Stress & Calm
Gummy$42.99
"Calm without sedation. Focused without edge." — Most stress gummies underdose. This hits clinically validated thresholds.
Key Ingredients & Doses
KSM-66 Ashwagandha 600mg · Saffron Extract (Affron®) 28mg · L-Theanine 400mg · GABA 250mg · Lemon Balm 300mg
Flavor
Elderflower + Lemon
Serving
2 gummies · 30 servings/unit
LTV Rating
★★★★★
Why It Retains
Cortisol reduction felt within 2 weeks. Saffron at 28mg (Affron® branded) has published RCT data on mood. Gen Z #1 wellness spend category. Result felt: Week 2
FLORA
Gut Health / Postbiotic
Capsule$49.99
"Beyond probiotics. Feed your gut lining, not just your bacteria." — Postbiotics are the next wave. First-mover DTC opportunity.
Key Ingredients & Doses
Tributyrin (postbiotic) 1g · Inulin 3g · Lactobacillus acidophilus 10B CFU · Bacillus coagulans 2B CFU · Zinc Carnosine 37.5mg · Ginger Root 250mg
Form
2 capsules · 30 servings/unit
LTV Rating
★★★★★
Market Signal
Amazon #1 supplement category by volume
Why It Retains
Bloating and digestion improvements felt within 7–14 days. Gut health customers become evangelical. Microbiome work is understood to be ongoing — natural subscription framing. Result felt: Days 7–14
FLOW STATE
Cognitive Hydration
Powder Stick$54.99
"Hydration that also sharpens your mind." — Electrolytes + nootropic = the upgrade from your current base SKU.
Key Ingredients & Doses
Sodium 1000mg · Potassium 500mg · Magnesium 200mg · L-Tyrosine 500mg · Alpha-GPC 150mg · Himalayan Pink Salt · Coconut Water Powder
Flavors
Watermelon Mint · Citrus Salt · Coconut Lime
LTV Rating
★★★★★
Differentiator
Cognitive lift separates from LMNT / Liquid IV
IGNITE
Energy & Focus
Gummy$44.99
"Energy with intention. No crash, no dependency." — The Red Bull replacement for wellness-conscious consumers.
Key Ingredients & Doses
Natural Caffeine 150mg · L-Theanine 300mg · Lion's Mane 500mg · Rhodiola Rosea 300mg · B12 1000mcg · Panax Ginseng 200mg
Flavors
Blood Orange · Yuzu
LTV Rating
★★★★
Use Case
Morning ritual replacement. Daily-use product.
SHIELD
365 Immunity
Gummy$39.99
"Don't wait until you're sick. Build armor every day." — Repositioned from reactive to proactive = daily use = subscription.
Key Ingredients & Doses
Elderberry 500mg · Vitamin C 1000mg · Vitamin D3 5000IU · Zinc Bisglycinate 30mg · Quercetin 500mg · Beta-Glucan 250mg · Astragalus 300mg
Flavor
Elderberry + Black Currant
LTV Rating
★★★★
Subscription Hook
Year-round daily use vs. seasonal reactive purchases
GLOW
Collagen & Skin
Powder$59.99
"Drink your skincare. Clinically dosed, not cosmetically dosed." — Strongest clinical evidence in beauty-from-within.
Key Ingredients & Doses
Hydrolyzed Marine Collagen Peptides 10g · Vitamin C 500mg · Hyaluronic Acid 120mg · Biotin 5000mcg · Astaxanthin 4mg · Silica 50mg
Flavors
Unflavored · Mixed Berry
LTV Rating
★★★★★
Why It Retains
Skin changes visible at 6–8 weeks. Before/after photos = social sharing = organic retention loop.
OMNI DAILY
Gender-Optimized Multivitamin
Gummy$34.99
"Not a generic multi. Built for your biology." — Clinically dosed, split by gender. The gateway SKU that anchors every other vertical.
Women's Formula
Folate 800mcg · Iron 18mg · D3 5000IU · B12 · Biotin 5000mcg · Calcium · Magnesium · Iodine · CoQ10 50mg
Men's Formula
Zinc 30mg · D3 5000IU · B12 · Magnesium · Selenium · Lycopene 10mg · Ashwagandha 300mg · CoQ10 50mg
LTV Rating
★★★★★
Gateway to entire catalog
Tier 2 — Growth Verticals High Growth · Differentiated · Months 3–8
BALANCE
Women's Hormonal Health
Capsule$54.99
"For the cycle, the mood, the energy. Whole-month hormone support." — Women 28–45 have almost no clean DTC options.
Key Ingredients & Doses
DIM 200mg · Vitex (Chaste Berry) 400mg · Myo-Inositol 2g · Magnesium Glycinate 300mg · KSM-66 Ashwagandha 300mg · B6 50mg · Saffron (Affron®) 28mg
LTV Rating
★★★★★
Why It Retains
Cycle regulation felt within 1–2 months. Most vocal and loyal DTC demographic. Result felt: Week 4–8
Market
Fastest-growing DTC sub-niche 2024–26
APEX
Men's Performance & Vitality
Capsule$59.99
"Not a hormone replacement. A hormone optimization." — Clean, clinical, premium. No bro-culture positioning.
Key Ingredients & Doses
Tongkat Ali (Longjack) 400mg · Fadogia Agrestis 600mg · KSM-66 Ashwagandha 600mg · Zinc Bisglycinate 30mg · Vitamin D3 5000IU · Boron 10mg · Magnesium 300mg
LTV Rating
★★★★★
Why It Retains
Energy, libido, mood felt at 3–4 weeks. Men who feel results are the most loyal supplement customers. Result felt: Week 3–4
Serving
3 capsules · 30 servings/unit
RESET
GLP-1 Companion & Metabolic Support
Capsule$49.99
"Built for GLP-1 users. Preserve muscle. Manage blood sugar. Fill the nutritional gaps." — Ozempic/Tirzepatide users are a massive, uncrowded companion market.
Key Ingredients & Doses
Berberine HCl 1500mg · Chromium Picolinate 400mcg · Inositol 2g · Alpha Lipoic Acid 600mg · Cinnamon Extract 500mg · Gymnema Sylvestre 400mg · Zinc
LTV Rating
★★★★★
Subscription Hook
GLP-1 users are on 12–24 month pharmaceutical protocols. Companion product = same duration.
Market Signal
40M+ Americans on GLP-1 medications by 2026
FLEX
Joint & Mobility
Gummy$49.99
"The joint formula 10 years behind supplement science. Finally in a gummy." — UC-II + Boswellia is the clinical upgrade over glucosamine.
Key Ingredients & Doses
UC-II Undenatured Collagen 40mg · Boswellia Serrata 500mg · Curcumin (Longvida®) 400mg · Hyaluronic Acid 80mg · Vitamin C 300mg · MSM 1g
Flavor
Mango Turmeric
LTV Rating
★★★★
Why It Retains
Joint pain relief at 4–6 weeks is transformative. High repeat in 40+ demographic. Result felt: Week 4–6
SYNAPSE
Cognitive / Nootropics
Capsule$64.99
"Every clinically validated brain ingredient. One capsule." — The complete stack vs. basic Lion's Mane products.
Key Ingredients & Doses
Lion's Mane (full spectrum + extract) 1500mg · Alpha-GPC 400mg · Bacopa Monnieri 300mg · Phosphatidylserine 300mg · Ginkgo Biloba 240mg · Vinpocetine 10mg · Huperzine A 200mcg
LTV Rating
★★★★★
Why It Retains
Focus/memory improvements noticed within 2–4 weeks. Knowledge workers are obsessive re-orderers. Result felt: Week 2–4
Serving
3 capsules · 30 servings/unit
OMNI PROTEIN
Protein & Fitness
Powder$69.99
"Protein that also recovers you. Not just macros." — Differentiated on sourcing + recovery additions, not just protein grams.
Key Ingredients & Doses
Grass-Fed Whey Isolate 25g · Leucine 3g · Tart Cherry 500mg · Magnesium 200mg · Digestive Enzymes (Protease, Lactase) · Collagen Peptides 5g
Flavors
Chocolate Fudge · Vanilla Cream · Unflavored
LTV Rating
★★★★
Subscription Hook
30-serving bags consumed in exactly 30 days. Natural monthly reorder.
PURGE
Liver & Detox
Capsule$54.99
"Your liver works 24/7. Give it what it needs." — Alcohol moderation culture + NAFLD awareness = massive untapped audience.
Key Ingredients & Doses
TUDCA 500mg · NAC 1200mg · Milk Thistle (80% Silymarin) 600mg · Alpha Lipoic Acid 300mg · Artichoke Leaf 600mg · Choline 500mg
LTV Rating
★★★★
Why It Retains
TUDCA is a cult ingredient. Customers who research it become loyal advocates. Energy improvement felt in 2 weeks. Result felt: Week 2
Audience
Sober-curious, health-optimizers, 30–55 demographic
STRAND
Hair, Skin & Nails
Gummy$44.99
"Hair growth isn't one ingredient. It's a system." — Biotin alone doesn't work at meaningful doses. This is the complete stack.
Key Ingredients & Doses
Biotin 10,000mcg · Marine Collagen 2g · Saw Palmetto 320mg · Zinc 20mg · Folate 800mcg · Silica 50mg · Horsetail Extract 300mg · Iron 9mg
Flavor
Strawberry + Hibiscus
LTV Rating
★★★★★
Why It Retains
Hair growth visible at 8–12 weeks. Before/after photos shared obsessively. Women 25–45 = highest-retention DTC demographic. Result felt: Week 8–12
SPROUT
Kids' Health
Gummy$34.99
"Everything your kid needs. Nothing they don't. Clean label, no dyes." — Parents pay premium. Kids' taste drives compliance drives retention.
Key Ingredients & Doses
D3 1000IU · Zinc 10mg · Vitamin C 250mg · Elderberry 150mg · Omega-3 (algae-based) 200mg · Iron 9mg · B12 · Folate · Iodine · Probiotics 2B CFU
Flavors
Tropical · Berry
LTV Rating
★★★★★
Why It Retains
Parents subscribe for kids and almost never cancel. Taste = compliance = retention. Premium price tolerance extremely high.
CLEAR
Fiber & Digestive
Gummy$34.99
"Regularity + digestion in one. No chalky powders, no pills." — Fiber gummies are the fastest-growing Amazon supplement segment.
Key Ingredients & Doses
Chicory Root Inulin 6g · Partially Hydrolyzed Guar Gum 3g · Digestive Enzyme Blend (Amylase, Protease, Lipase, Lactase) · Ginger 150mg · Fennel Seed 100mg
Flavors
Peach · Green Apple
LTV Rating
★★★★
Why It Retains
GI regularity felt immediately. Customers who feel "regulated" credit the product daily. Result felt: Day 2–5
Tier 3 — Emerging Verticals High Margin · First-Mover Advantage · Months 6–12
CENTURY
Longevity & Anti-Aging
Capsule AM/PM$89.99
"The longevity protocol. Clinically referenced. Uncompromisingly dosed." — Bryan Johnson / Peter Attia audience. Extreme price tolerance.
Key Ingredients & Doses
NMN 500mg · Resveratrol 500mg · Fisetin 500mg · Spermidine 1mg · CoQ10 200mg · PQQ 20mg · Astaxanthin 12mg · Alpha Lipoic Acid 300mg
LTV Rating
★★★★★
Why It Retains
Longevity customers treat supplements like healthcare. Most research-obsessed, subscription-loyal segment in all of supplements. Near-zero churn.
MSRP Justification
Premium ingredient cost (NMN, Spermidine). Audience expects to pay $100+/mo for longevity protocols.
CURRENT
Omega-3 & Heart Health
Softgel$49.99
"Most fish oils are in the wrong form. This is triglyceride form — 70% better absorbed." — Education-driven loyalty. Once customers understand TG vs EE form, they never buy cheap fish oil again.
Key Ingredients & Doses
Omega-3 (Triglyceride Form) 2.5g · EPA 1500mg · DHA 1000mg · Vitamin K2 (MK-7) 100mcg · CoQ10 100mg · Astaxanthin 4mg
LTV Rating
★★★★
Serving
2 softgels · 30 servings/unit
Differentiator
IFOS certified · Triglyceride form · Burpless coating
UPLIFT
Mood & Mental Clarity
Capsule$54.99
"Clinical mood support without a prescription." — 5-HTP + Saffron is the clean, non-pharmaceutical stack with RCT data.
Key Ingredients & Doses
5-HTP 200mg · Saffron (Affron®) 28mg · SAMe 400mg · B6 (P5P) 50mg · Methylfolate 800mcg · Methylcobalamin B12 1mg · Magnesium Glycinate 200mg
LTV Rating
★★★★★
Why It Retains
Mood improvement felt at 2–3 weeks. Customers are emotionally attached to products that make them feel better. Highest LTV in entire supplement category. Result felt: Week 2–3
Serving
2 capsules · 30 servings/unit
STEADY
Blood Sugar & Metabolic
Capsule$49.99
"Glucose control, naturally. The metabolic reset your diet deserves." — Berberine is "nature's Ozempic." Viral ingredient, enormous DTC tailwind.
Key Ingredients & Doses
Berberine HCl 1500mg · Ceylon Cinnamon 1g · Chromium Picolinate 400mcg · Gymnema Sylvestre 400mg · Bitter Melon 500mg · ALA 300mg · Vanadium 20mcg
LTV Rating
★★★★
Why It Retains
Customers monitor blood glucose — they see data, they attribute results precisely. Data = loyalty. Result felt: Week 2–4
Serving
3 capsules with meals · 30 servings/unit
MYCO
Adaptogens & Mushrooms
Powder + Capsule$64.99
"Eight mushrooms. One formula. Dual-extracted for full potency." — Functional mushrooms are the hottest ingredient category in supplements right now.
Key Ingredients & Doses
Lion's Mane 1000mg · Reishi 1000mg · Cordyceps 1000mg · Chaga 500mg · Turkey Tail 500mg · Shiitake 300mg · Maitake 300mg · Tremella 200mg — all dual-extracted (hot water + alcohol)
LTV Rating
★★★★★
Why It Retains
Energy + immunity + cognition felt 2–3 weeks. Mushroom customers become evangelical brand ambassadors. Result felt: Week 2–3
Launch Strategy
Dual launch: powder for morning latte use + capsule for convenience. Two SKUs, one formulation.
DESIRE
Intimacy & Libido
Gummy His/Hers$54.99
"Intimacy starts with your biology. Optimize it." — Destigmatized category, massive growth, almost no premium gummy players.
Hers Formula
Maca 1500mg · Shatavari 500mg · Ashwagandha 300mg · Damiana 300mg · L-Arginine 500mg · Saffron 28mg
His Formula
Tongkat Ali 400mg · Maca 1500mg · Fadogia Agrestis 600mg · L-Citrulline 1g · Zinc 30mg · Panax Ginseng 300mg
LTV Rating
★★★★★
Highest embarrassment-to-cancel ratio in supplements
BLOOM
Prenatal & Postnatal
Gummy$54.99
"The prenatal you'll actually take. Because you actually want to." — Premium gummy vs. hard-to-swallow pills = total market differentiation.
Key Ingredients & Doses
Methylfolate 800mcg · DHA (algae) 300mg · Iron 18mg · Iodine 150mcg · Choline 300mg · Methylcobalamin B12 · D3 4000IU · Zinc · Magnesium · Ginger 50mg (nausea support)
Flavor
Lemon + Ginger
LTV Rating
★★★★★
LTV Math
9mo prenatal → postnatal → next pregnancy = 3–4 year LTV per customer. Highest lifecycle LTV in all of CPG supplements.
Tier 4 — Specialized & Premium Verticals High Margin · Niche Loyal · Months 10–16
FOUNDATION
Bone Health
Gummy$39.99
"Calcium + D3 with K2 to direct it to your bones, not your arteries." — Bone health in gummy form is almost non-existent. First-mover whitespace.
Key Ingredients & Doses
Calcium Citrate 600mg · Vitamin D3 5000IU · Vitamin K2 (MK-7) 200mcg · Magnesium Glycinate 300mg · Boron 3mg · Silica 25mg
Flavor
Lemon Cream
LTV Rating
★★★★
Audience
Women 45–65. Once on a bone protocol, they understand it's lifelong.
VISION
Eye Health
Softgel$44.99
"8 hours of screens a day. Your eyes need armor." — Screen time is universal. Near-infinite TAM.
Key Ingredients & Doses
Lutein 40mg · Zeaxanthin 8mg · Astaxanthin 12mg · Bilberry Extract 160mg · Vitamin A 5000IU · Zinc 15mg · Omega-3 DHA 500mg
LTV Rating
★★★★
Audience
Remote workers · Gamers · Office workers · Everyone with a smartphone
Serving
2 softgels · 30 servings/unit
SIGNAL
Thyroid & Hormone
Capsule$49.99
"Your thyroid runs your metabolism. Most people's is underfed." — 20M Americans with hypothyroidism. Almost no clean DTC brands serve them.
Key Ingredients & Doses
Iodine (from Kelp) 300mcg · Selenium (Selenomethionine) 200mcg · Zinc 20mg · KSM-66 Ashwagandha 400mg · L-Tyrosine 500mg · B12 1mg · Vitamin D3 3000IU
LTV Rating
★★★★★
Why It Retains
Thyroid patients are desperate, research-driven, and subscribe indefinitely when they feel results. Result felt: Week 4–6
Serving
2 capsules · 30 servings/unit
REBUILD
Athletic Recovery
Gummy$49.99
"Recovery in a gummy. Take it the second your workout ends." — First serious recovery-focused gummy. All recovery products are powders — this is the format disruption.
Key Ingredients & Doses
Tart Cherry 1000mg · L-Glutamine 3g · BCAA 3g (2:1:1) · Magnesium Glycinate 400mg · Turmeric 500mg · Electrolytes (Na/K/Mg) · Collagen Peptides 3g
Flavor
Watermelon Salt
LTV Rating
★★★★
Subscription Hook
Athletes train 4–6x/week. 20-serving bag consumed in <3 weeks. Fastest reorder cadence in catalog.
RITUAL
Mushroom Coffee / Functional Latte
Powder Sachet$64.99
"Your morning ritual, upgraded. Coffee's smarter cousin." — MUD/WTR proved the category. This is the upgraded clinical-dose version.
Key Ingredients & Doses
Lion's Mane 1000mg · Cordyceps 1000mg · Reishi 500mg · KSM-66 Ashwagandha 300mg · Cacao 3g · L-Theanine 200mg · Coconut MCT 3g · Natural Caffeine 80mg
Flavors
Cacao + Cinnamon · Matcha + Vanilla
LTV Rating
★★★★★
Why It Retains
Morning ritual products have the lowest churn of any consumer category. Daily habit = subscription for life.
TERRA
Vegan & Plant-Based Nutrition
Capsule$49.99
"Everything plant-based eating misses. In one formula." — Vegans are chronically deficient in 6+ nutrients. One product solves all.
Key Ingredients & Doses
Methylcobalamin B12 2mg · Vitamin D3 (Lichen) 5000IU · Algae Omega-3 DHA+EPA 1g · Iron Bisglycinate 18mg · Zinc Bisglycinate 20mg · Iodine 150mcg · Algae Calcium 400mg · K2 100mcg
LTV Rating
★★★★
Why It Retains
Vegans are ideologically committed to their lifestyle — and to products that authentically support it.
Serving
3 capsules · 30 servings/unit
PAWS
Pet Health
Soft Chew$44.99
"They can't tell you what they need. We figured it out." — $2B+ DTC pet supplement market. Pet parents spend like parents.
Joint Formula
Glucosamine 500mg · Chondroitin 400mg · MSM 500mg · Turmeric 200mg
Calm Formula
L-Theanine 100mg · Ashwagandha 200mg · Chamomile 100mg · Melatonin 1mg
Vitality Formula
Omega-3 500mg · Probiotics 1B CFU · Vitamin E · Zinc · Biotin
LTV Rating
★★★★★
Pet parents who see improvement subscribe forever.
CELL FUEL
Mitochondrial & Cellular Energy
Capsule$69.99
"Energy at the cellular level. Not stimulants — mitochondria." — For biohackers who've graduated from caffeine.
Key Ingredients & Doses
CoQ10 (Ubiquinol form) 300mg · PQQ 20mg · Alpha Lipoic Acid 600mg · NADH 10mg · Acetyl-L-Carnitine 1g · D-Ribose 2g · Riboflavin (B2) 50mg
LTV Rating
★★★★★
Why It Retains
Biohackers track HRV, energy, sleep data — they quantify results and attribute them precisely. Data = near-permanent loyalty.
Serving
3 capsules · 30 servings/unit
CORE
Next-Gen Postbiotic
Capsule$64.99
"Beyond probiotics. The next generation of gut science." — First-mover DTC advantage window is open now.
Key Ingredients & Doses
Tributyrin (Butyrate) 1g · Akkermansia muciniphila (postbiotic) · HMO Prebiotics 3g · Lactobacillus rhamnosus GG · Bifidobacterium longum · Zinc Carnosine 37.5mg
LTV Rating
★★★★★
Why It Retains
Postbiotic users do the research and become evangelical. Most educated, loyal segment in gut health.
Market Position
3–5 years ahead of mainstream. True first-mover advantage.
MOONRISE
Hormone-Free Sleep Powder
Powder$49.99
"Fall asleep faster. Stay asleep longer. Wake up clear. Zero melatonin." — Powder format = faster onset = felt result = retention.
Key Ingredients & Doses
Magnesium Glycinate 400mg · Glycine 3g · Tart Cherry 500mg · Apigenin 50mg · Lemon Balm 600mg · Passionflower 500mg · L-Theanine 400mg
Flavors
Vanilla Chamomile · Dark Cacao
LTV Rating
★★★★★
Audience
Melatonin refugees — growing, vocal, loyal. Powder complements DRIFT gummy as premium upsell.
SPLASH
Kids Electrolytes
Powder Stick$29.99
"Real hydration for real kids. No sugar, no junk, no neon dyes." — Natural extension of your current #1 SKU into the kids vertical.
Key Ingredients & Doses
Sodium 500mg · Potassium 250mg · Magnesium 100mg · Vitamin C 100mg · B6 · Coconut Water Powder · Zero added sugar (Monk Fruit sweetened)
Flavors
Watermelon · Grape · Blue Raspberry (naturally colored)
LTV Rating
★★★★★
Why It Retains
Parents who find clean kids products their kids love are nearly impossible to churn.
STEADY MIND
Teen Cognitive & Calm
Gummy$39.99
"School. Screens. Social pressure. Give their brain what it needs." — Massively underserved. Virtually no DTC brands targeting this segment cleanly.
Key Ingredients & Doses
L-Theanine 200mg · Lion's Mane 400mg · Lemon Balm 300mg · Ashwagandha 200mg · Bacopa 150mg · B6 20mg · Zinc 10mg · Magnesium 150mg
Flavor
Raspberry Lemonade
LTV Rating
★★★★★
Why It Retains
Parent buys. Teen takes it. Parent sees focus/behavior improvement. Near-zero churn — parent attributes results and never cancels.
CLEAR SLATE
Daily Gentle Detox
Capsule$39.99
"Daily detox, not a dramatic cleanse. Subtle. Continuous. Effective." — Repositioned from event to daily ritual = subscription vs. one-time purchase.
Key Ingredients & Doses
Activated Charcoal 500mg · Chlorella 1g · Spirulina 500mg · Zeolite Clay 300mg · Dandelion Root 500mg · Burdock Root 300mg · Bentonite Clay 300mg
LTV Rating
★★★
Strategy
Bundle with PURGE (liver) as a detox duo for higher AOV and bundled LTV.
Serving
2 capsules · 30 servings/unit
Master Reference
Complete SKU Summary
All 38 hero SKUs · Vertical · Form factor · Price · LTV rating
#SKUVerticalFormMSRPLTV
01DRIFTSleep & RecoveryGummy$44.99★★★★★
02STILLWATERStress & CalmGummy$42.99★★★★★
03FLORAGut Health / PostbioticCapsule$49.99★★★★★
04FLOW STATECognitive HydrationPowder Stick$54.99★★★★★
05IGNITEEnergy & FocusGummy$44.99★★★★
06SHIELD365 ImmunityGummy$39.99★★★★
07GLOWCollagen & SkinPowder$59.99★★★★★
08OMNI DAILYMultivitamin (His/Hers)Gummy$34.99★★★★★
09BALANCEWomen's Hormonal HealthCapsule$54.99★★★★★
10APEXMen's Performance & VitalityCapsule$59.99★★★★★
11RESETGLP-1 Companion / WeightCapsule$49.99★★★★★
12FLEXJoint & MobilityGummy$49.99★★★★
13SYNAPSECognitive / NootropicsCapsule$64.99★★★★★
14OMNI PROTEINProtein & FitnessPowder$69.99★★★★
15PURGELiver & DetoxCapsule$54.99★★★★
16STRANDHair, Skin & NailsGummy$44.99★★★★★
17SPROUTKids' HealthGummy$34.99★★★★★
18CLEARFiber & DigestiveGummy$34.99★★★★
19CENTURYLongevity & Anti-AgingCapsule$89.99★★★★★
20CURRENTOmega-3 & Heart HealthSoftgel$49.99★★★★
21UPLIFTMood & Mental ClarityCapsule$54.99★★★★★
22STEADYBlood Sugar & MetabolicCapsule$49.99★★★★
23FOUNDATIONBone HealthGummy$39.99★★★★
24VISIONEye HealthSoftgel$44.99★★★★
25MYCOAdaptogens & MushroomsPowder + Cap$64.99★★★★★
26SIGNALThyroid & HormoneCapsule$49.99★★★★★
27DESIREIntimacy & LibidoGummy His/Hers$54.99★★★★★
28BLOOMPrenatal & PostnatalGummy$54.99★★★★★
29REBUILDAthletic RecoveryGummy$49.99★★★★
30CLEAR SLATEDaily Gentle DetoxCapsule$39.99★★★
31RITUALMushroom Coffee / LattePowder Sachet$64.99★★★★★
32TERRAVegan NutritionCapsule$49.99★★★★
33PAWSPet HealthSoft Chew$44.99★★★★★
34CELL FUELMitochondrial EnergyCapsule$69.99★★★★★
35CORENext-Gen PostbioticCapsule$64.99★★★★★
36MOONRISEHormone-Free Sleep PowderPowder$49.99★★★★★
37SPLASHKids ElectrolytesPowder Stick$29.99★★★★★
38STEADY MINDTeen Cognitive & CalmGummy$39.99★★★★★
tryomni.co
Confidential · Internal Use Only · February 2026